The business world changes constantly. Originality in such an environment is hard to reach, but authenticity is not.
In order to be authentic, you don’t have to reinvent the wheel. Instead, use tried and true methods, like business cards, your way. We are here to help you out.
Content Follows the Purpose
The first thing to determine when creating a business card is what you need it for. Is it for everyday contact exchange or as a conversation starter at events?
For those offering multiple services, having business cards for each adds to the personalization, as you will be handing them to those specifically interested in one service. They will not ”waste” their time reading irrelevant information. Instead, you’ll grab their attention immediately as you give concise yet detailed information about a specific part of your offering.
Information to Include
A business card is a tangible presentation of your brand. It has to be visually appealing to drive attention but also be informative. Functionality and aesthetics must work in tandem.
The front side of the card should contain the following:
- your full name
- job title
- the name of the company
- your email address
- the company’s website
- phone number
If your job requires you to spend considerable time outside the office, including your cell phone number is better.
Use the back of the card to share your company’s slogan or a quote, encapsulating your mission and vision. This is a cost-effective option with the potential to spark an interest, inspire, and deepen connections instantly.
It’s All About Details
Crafting a business card is fun and creative. Still, you need a clear vision regarding its design, including the size, shape, font, and colour scheme.
Color Scheme
The rules of choosing a colour for your business card are simple. It has to match your brand’s colour scheme. That also includes the logo. Consistency is key for a strong and recognizable business identity.
Shape and Size
The standard size of a business card is 3.5″ x 2.0″. These measures, however, are not set in stone. You can modify them, but it’s advisable to stick to size ranges that can fit into standard cardholders or wallets.
You don’t have to limit yourself to rectangular cards. Instead, you can experiment with other shapes, for instance, a circle, or make the cards in the shape of your product.
If you want to take the entire card exchange ritual to another level, put the cards in envelopes designed to match the overall aesthetics.
Fonts
Opt for clear and less ornate fonts. Aim for simplicity and readability. You don’t want to clutter a business card with unnecessary elements. Instead, choose a font style that exudes professionalism and elegance.
Materials
Paper is the most commonly used material but only one of many options. Business cards can be made of plastic, wood, or metal. In addition, more and more printing companies offer eco-friendly alternatives for businesses advocating for sustainability.
Why You Need Business Cards
Here’s what happens when you give someone your business card.
- It helps you leave a good first impression – Today’s business world relies on digital connections, but many struggle to stand out in such a saturated space. Whenever you have a chance to meet with someone in person and hand over a business card, such a move will definitely set you apart from competitors.
- It exudes professionalism – Although it seems impossible, not everyone has a profile on Linkedin or similar platforms. Some still prefer old-fashioned printed material when searching for a service or product provider. Having business cards shows your commitment to meeting different preferences and business styles.
- It strengthens connections – Digital communication is convenient as it practically erases time or space boundaries. Still (and the coronavirus crisis confirmed it), nothing can compensate for face-to-face interactions. Business card exchange on such occasions makes the encounters that much more memorable.
To wrap things up, we would like to point something out. This is not an either-or situation. You don’t have to choose between digital and physical networking. On the contrary, combining business cards and social media profiles is a good first step towards achieving the desired outcomes.